Westgate Rewards Mastercard Program
When Westgate was launching their Rewards MasterCard®, I was chosen to be the sole designer for the brand development. I worked for months with the internal Marketing Department who provided me with the design direction and an external MasterCard compliance group whose project specs I needed to follow.
Inspired by the American Express Black Card, Westgate wanted to launch their rewards program with a high end feel that was still family oriented.
I came up with a brand color palette of rich black and metallic gold and designed all of the launch pieces keeping in mind that Westgate timeshare owners would be the majority of this program’s audience.
Eventually I was asked to refresh the overall brand. Click here to see the transformation.