Westgate Rewards Mastercard Program Refresh

I was asked to refresh the Westgate Rewards MasterCard brand by making it feel less like a high end credit card and more like a vacation promoting, family friendly rewards program. Click here to see the original brand.

I chose a new color palette for the brand by getting rid of the harsh black and metallic and replacing them with brighter, more vibrant colors.

By using the new colors, white instead of black backgrounds and incorporating luscious beach photography I was able to lighten the overall look and feel of the program.


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