Serenity Spa Summer Refresh
For this project, I was approached by the General Manager of Westgate Park City Resort & Spa to refresh the Serenity Spa by Westgate brand. The creative direction I was given was “beauty inspired by nature”.
Since Park City experiences all four seasons, this particular piece was only used in the spring and summer seasons at the Park City location, but is used year round at the Orlando and Gatlinburg locations.
This tri-fold piece opens to reveal a pocket which holds the spa menu and other various promotional material.
Since prices and treatments are constantly changing and vary between locations, this multi-piece design makes production easier and more cost-effective. The brochure portion stays the same and is able to be mass produced for three locations while the menus and various inserts are produced separately as needed.