Serenity Spa Winter Refresh
For this project, I was approached by the General Manager of Westgate Park City Resort & Spa to refresh the Serenity Spa by Westgate brand. The creative direction I was given was “beauty inspired by nature”.
Since Park City experiences all four seasons, this particular piece is only used in the fall and winter seasons and only used at the Park City location.
This tri-fold piece opens to reveal a pocket which holds the spa menu and other various promotional material.
Since prices and treatments are constantly changing and vary between locations, this multi-piece design makes production easier and more cost effective. The brochure portion stays the same and is able to be mass produced for three locations while the menus and various inserts are produced separately as needed.