History of Rare
This book started as a manuscript written by a senior executive at Rare. He wanted to preserve the diverse and interesting history of Rare to ensure it wouldn’t be lost as the organization ages and grows.
My team decided that we would design the manuscript as a long-form book with lots of historical imagery.
We initially released it as a gift to our board of trustees and friends of the organization. It is now used as a piece of stewardship and development collateral.
New hires are also given this book on their first day and are encouraged to read it so they have an understanding of Rare’s history.
I worked with a local printer to ensure I designed a cost effective size and used all environmentally friendly, sustainable paper.
- Final Size: 5.5″ x 8.5″
- Page Count: 160
- Paper: Mohawk Loop